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Training events
We help a network of western Canadian professionals develop, coordinate, and present training conferences for their members and staff. We regularly plan and produce events across Canada, in the United States, and at resort locations.
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Strategic Communications Counsel
We have been appointed as Strategic Communications Counsel for Building Communities Through Learning, a major growth initiative for Red Deer College. Our communication work with this multi-faceted project will run until 2009.
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Arts & Culture Marketing Plan
In partnership with a colleague, we developed a marketing plan for arts and culture in an urban municipality. Exciting stuff, especially since this city has already been named a "Cultural Capital" of Canada and has many strengths upon which to build.
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Detox Centre community consultation
How do you consult with potential neighbours and the public when developing a much-needed detox / shelter facility for people with addictions? We developed messages and processes to address NIMBY responses and made a strong case for this community service.
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Marketing tool for optometry offices
For professionals, optometrists included, the most productive marketing happens internally, in the relationship building stages. What is the customer / patient's experience, and is it fully integrated with sales of products and services? Our new "Vision Profiles" marketing tool helps optometrists lead patients from lifestyle discussions through eye health questions directly to product and service choices. Offices are reporting dramatically increased sales.
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Web site to enhance college community relations
We're making it easier for community supporters (including donors) to connect with and support a college, by planning and writing a dynamic new web site.
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Web site usability study
With over 5,000 pages, this client's web site is an important business tool, but no one knew how functional it was. Could users find what they needed, in reasonable time? We set up a usability test and supervised a number of user test groups as they put the site through its paces. Then we provided the client with a comprehensive analysis and recommendations for improvements.
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Election Campaign communication
Elections, we know from past experience, are intense periods with a focus on communications, communications, communications. We were the communications advisors, writers and production specialists for a (successful) candidate for mayor. It was a great opportunity to combine our expertise with a commitment to the community.
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Proposal writing
We helped an accounting firm write a successful proposal for auditing services it will provide to a new client. Next step: creating a proposal template that will make the firm's future proposal writing easier.
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Internal communications
For an organization with locations across western Canada, maintaining open and effective internal communications is always a challenge. We develop and create tools that range from a monthly print newsletter, to an e-mail newsletter, an intranet site, and telephone fan-out processes to help this client keep everyone 'in the loop.' |
