Professionals

Are you a medical or financial professional? If you are a medical specialist, chiropractor, dentist, optometrist, accountant, bankruptcy trustee, or a related professional, you are not likely a marketing professional as well.

We have worked with over 150 professional practices to deliver proven marketing tools, materials, and services. Many professionals don't understand how they can generate 15-18% higher revenues from their current patient / client base.

Do you understand the loyalty ladder and what it takes to move people up the ladder from mere clients to loyal, profitable advocates? Do you realize the danger in offering too many service or product choices? Do you invest in advertising and wonder why you get little 'bang for your buck'?

Do you mistake your professional expertise for a marketing angle? Your patients or clients assume that you, and every other professional listed in the Yellow Pages, has a certain professional expertise - that's what professions are all about. Admission to a profession is (presumably) carefully restricted so that only qualified individuals get in. So what differentiates you from other professionals? Do you have a clear marketing plan that sets out the steps, and uses all the tools, to create that differentiation?

Over the years, we have become specialists in understanding the circumstances, challenges, and opportunities of medical and financial professionals. We have helped accounting firms win auditing contracts, helped optometrists increase their sales of glasses and contacts, helped bankruptcy trustees become the professional of choice for people who have hit a financial rough patch.

You have expertise in your profession. We have experience and skills in how to promote your professional services. If you would like to talk about how we might work together, give us a call at (403) 346 6139.

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